tO NON-WEB DESIGNERS MOST SITES LOOK PRETTY GOOD.
WHAT YOU MIGHT BE MISSING COULD BE KILLING YOUR VISITORS EXPERIENCE.
Affordable and stunning websites that work! Bold and beautiful responsive design with a great user experience (UX); there are quite a few things that make up the "perfect site". It's what we all strive for and rarely achieve, and yet most of the time we miss the mark, only for a lack of knowledge. So in short, read below and see if your current site (or non-existent site) meets these standards. If not, take a look at some of our sites that do, and let us know what we can do to help.
THE 4 - FOLD PHILOSOPHY
APPEARANCE
CONTENT
FUNCTION
OPTIMIZATION
It takes only 7 seconds to make your first impression. Since I don't know anyone who can read that fast, your appearance is what can make or break traffic on your site and thus your bottom line. Color schemes, fonts, font sizes, and graphics are simple and yet we consistently see site after site making it hard on their visitors. We can guide a visitors eye where we want or even influence their thoughts through appearance, for better or worse. We are impatient people and this is especially true for content and function. People want to be able to easily find the information they're looking for or they will find it somewhere else. The functionality of the website needs to be able to allow customers to easily navigate (user flow) through your site finding what they need and when they get there, they need to find accurate content to answer the questions even they did not know they had. Generic photos, graphics, even text do nothing for you or your customers. Probably the most important aspect for most websites, and yet the most overlooked aspect, is optimization. Search engine optimization (SEO) is used to optimize every single word on your site to help people find you. If they can't find your site then all the other points are moot .. null ... worthless.
